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And there were plenty of people who clicked their heels saying "there's nothing new here!" when the iPod, YouTube or Instagram came out. I used to be among them.
You can also "but wait, there's more" those products and go back and forth and say how different and unique they are. Nest, Ring, Roku, Kindle, Uber, Airbnb...
It's a game. You either take a risk and make a splash with a consumer-friendly, consumer-form factor, consumer-priced version of something or you don't.
There's no modern printer people love and nothing in one they can get at say, Best Buy, they couldn't get 20 years ago. They're all frustrating plastic things sitting in the corner.
Making innovative, actually great printers people are excited about is a product opportunity. Brother is close, but they're the Zune. Nobody's iPhoned it.