In today's culture, I often hear C-suiters talking about how much "risk" they are taking, to justify their outrageous salaries and stock holdings, but I almost never see them pay much, in the way of penalties, except for the very smallest, most "raw" companies, where they have, literally, sunk their entire net worth into the endeavor.
It seems that, once a company has reached a certain threshold, the only real "risk" that executives experience, is that they'll only get a 5% bonus, instead of 30%. So, only $5M, as opposed to $30M.
AUTHORITEH: "Put out your hand!"
GUILTEH: "OK"
AUTHORITEH: <SLAP> "Bad Executive! Bad, bad, Executive! Don't let it happen again! See you at the party on Saturday?"