I agree with your second paragraph, and selling the "make better choices to save the world" argument is an industry playbook favorite. Environmental damage needs to be put on the shoulders of those who cause it, which is overwhelmingly industrial actors. AI is not useful enough to continue the slide into burning more fossil fuels than ever. If it spurs more green energy, good. If it's the old "well this is the way things are now", that's really not good enough.