That is still polymorphic, but as I mentioned C++ does not do the kind of type deduction that Haskell supports so you do have to explicitly instantiate the template. However, you can instantiate it based on context, for example using decltype.
You certainly can and I know there are several JSON libraries that do it. The gist of it is to write a struct and overload the conversion operator for the set of return types you want to support, for example overload the conversion operator to int and std::string. As soon as the instance of that struct is used in a context that needs an std::string, then it calls the string overload.