What it does stop is getting paid for those activities where they are paid for: but then, that's not "unbridled creativity" anymore - that's "corporate says we need a stylized picture of a man standing in a field by tomorrow".

Or it's the exact thing the author in the linked blog here is talking about: what was their actual job?

> One morning, I sat down at my desk to craft yet another press release touting yet another "game-changing" startup that had raised - yet another - $25 million. And I realized I couldn't remember the last time I'd written something I believed in. The words that used to flow felt like trying to squeeze ancient toothpaste from an empty tube.

Literally getting paid to write...just not what they wanted to be writing.