When we back these numbers out into CPM terms, our platform is doing a $340 CPM! To give some perspective: $20 is a very high CPM for Display and $100 is a very high CPM for Email.Nit pick but important enough to confuse me and may be others:
Saying you are doing $340 CPM suggests you are making an ad publisher $340 CPM. What you really mean(I think) is that you are making the advertiser $340 in revenue per 1,000 impressions(which btw is incredibly good!).
It gets more confusing when you state:
To give some perspective: $20 is a very high CPM for Display and $100 is a very high CPM for Email.
You really just want to say that here's an advertiser that spends $x CPM to advertise using our platform and in return he makes a profit/revenue of $y on that $x spend.
