That's a fair point. I just find that Windows is far more aggressive in throwing their latest feature or "desired user behavior" (example #2 below) in your face. Examples include:

* Cortana. Nobody should have been forced to use a modern version of Clippy, but at the OS level, and one named after a video game (AI) character. It made the whole OS feel like a joke - to me, at least.

* Tricking/forcing people to sign in with Microsoft/Outlook credentials, so their Windows account would now be tied to MS online credentials.

* Tricking/forcing users to upgrade into Windows 10. This happened to countless people, including to someone in my family.

* Displaying literal ads in the Start Menu

I’m signed in and use a lot of Apple’s stuff so it doesn’t matter to me.

It’s the ads for services or upgrades to service plans or new features of services that I don’t care about that I hate.

IAPs ruined the App Store, services are ruining the OSes.