What marketing? The only thing Starlink says about it is:
> Starlink Mini is a compact, portable kit that can easily fit in a backpack, designed to provide high-speed, low-latency internet on the go.
In no way whatsoever is this marketed as a replacement for a satellite messenger or a PLB. I think the chance of somebody getting only this and ending up in a pickle is much lower than that of somebody just outright bringing nothing at all. Besides that, all recent iPhones support satellite SOS these days, and with Starlink direct to cell, all other phones will likely catch up very soon.
And why does the fact that backpackers are mentioned as one possible user group enrage you so much? Have you considered that people enjoy the outdoors in all kinds of ways, some very different from you, and maybe that includes internet access? Again, nobody has to use it!