Maybe it is a feedback loop, rather than a tautology? The things many mathematicians find interesting are the things that the general mathematician community is working on. And the way you become a mathematician is by publishing things that the community finds interesting enough to let through the peer review process.
Ultimately though this is all funded by, in the end, the belief that they’ll be able to dumb down the good stuff for us scientists, engineers, and other folks who build actual physical things when we hit the point that we need it. (Of course it is an exploration process so not everything needs to be directly applicable).
If computers ran the show, we would probably stop plugging them in if they used more power than their theories saved us, or whatever.