I think the temptation of America's artisanal manufacturing and farming is to revive a strong relationship between hard work and value. Maybe you remember beginning in software to help people, but look back at too many sacrifices inflicted on nature and humanity just to game the extractive component of ROI. So, I agree with your philosophy, but I want to say that farmers themselves obsess about ROI. I'm sure you understand their long-term success relies on interfacing with competitive markets right up to physical delivery. I wouldn't call that an American mentality because it affects farmers around the world.