Well, ok then this feature isn't for you. But you have an extra option if you want to make $0.02.
But in practice we know there is large group of people working to fund the internet, and I reckon the fair split might turn out to be that all of them (ad viewer, ad placer and content provider) get a slice instead of just the last 2. Think of it as the ad viewer's subsidy for supporting people who use ad blockers.
