You have the same situation with time limited sales on Amazon for instance. It should be rising your FOMO to the roof, but as a consumer you know there will be another sale in 2 month, or really it could be any day, and if you were to miss this sale on an item you wanted, you'd just wait for the next sale.
On the other side, Nike shoes actually disappear from the line up. There's models that were functionally different that I regret not stock-piling when they were still in production. And they were not marketed as exclusives or limited, they just got discontinued. It's not FOMO, it's actual time scarcity.