4 years ago I bought something from AMZN roughly weekly, today I buy something from them every few months. They'll put up a banner that says "You paid $30 for shipping in the last year" and I'm like, yeah, you want a lot more than that for Prime. They've got the data to show that, at best, I watched about $30 worth of Blu-Ray discs worth of content on Prime Video per year. Add it up and Prime makes no sense for me.
The fact that they have a highly profitable AWS business makes it worse instead of better since they can maintain the perception of normality, even growth, and not have to pay attention to the rest of their business.
And yes, I went for Premium which I find outrageously expensive.
Management bullshit that is usually fed to 2nd tier companies by giving examples of Amazon on how the best in industry operates is now actually believed by Amazon itself.
