Maybe I should've been more specific about model - base Model Y (or as Bjorn Nyland called it - Poor man's Tesla) 0-60 does in 7 seconds which is only 1 second faster than my 14 yo Mazda SUV or parents 20yr old Opel. Yes it does that 0-60 confidently and consistently, but it's not a game changer.
As for rational - it drives itself for most of time, has an app, minimalistic design, great efficiency, spacious and reasonably priced. There is little to improve at this point.
Maybe what lacks is app ecosystem or open source for more ways of customisation/automation, but it's far fetch given rest of industry.
Edit: Now compare Tesla with competition - every feature is an option. Lucky if you get an app. Manual driving for most part. Some even came up with fake engine sound and manual gear shifting on a fucking EV. If they try to minimise button bonanza it's usually a trainwreck. And of course - overboard with external styling - something that means absolutely 0 for your daily driving comfort and experience. All of this mess to _differentiate_ into some niche while selling 100x less cars than 2 mass produced Tesla models.