Even Andrew Huberman, who was held up as the most science-y podcaster before people caught on that he doesn't know what he's talking about on many topics (not to mention, it turns out he's kind of a bad person) made a big deal about sunscreen for a long time.
At one point he said he was "as scared of sunscreen as melanoma", which triggered a lot of his listeners to start reducing their sunscreen use and debating the merits of sunscreen. Combine this with other podcasters like Joe Rogan pushing Vitamin D as a miracle mineral and a lot of people who think they are science-driven in their health choices are eschewing sunscreen. It's a maddening turn of events.
EDIT: Aaaand of course I'm getting downvoted for calling out Huberman. This is a good time to remind everyone that he has numerous positions like this one, such as avoiding Bluetooth headphones due to "heating effects" of their wireless signal. It's impossible for Bluetooth headphones to even emit enough power to warm your skin, but it's something he believes is true. He's very charismatic and charming, but he frequently strays from the science when he senses a good story that will engage his listeners.
The big article that came out exposed how he had patterns of misleading people, telling people whatever they wanted to hear, abusing therapy speak to manipulate people, and it established a pattern of dishonesty. To reduce that all to "cheating on his girlfriend" is not accurate.
The scary ingredient is not your biggest health concern...
