I felt that way on principle for a long time, but honestly, on reflection, 1P is probably subscription that is most justifiable. I want to outsource online security to people that know what they are doing. I want that to be a viable business for a long time into the future. And I want their funding model to be such that their interests are aligned with those of their paying users (me).
People can get so irrational when it comes to the cost of software. The same person who'd pay hundreds of dollars for a cleaner, or a gym membership, will swear up and down that 70 bucks a year for an online bodyguard is highway robbery.