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0 pointsworstspotgain1y ago0 comments

> executed a fantastic strategy to reposition themselves in industry discussions

Just the usual marketing angle, IMO. It's not TV, it's HBO.

No one is reluctant to use the word smartphone to include iPhones. I don't think anyone is going to use the Apple Intelligence moniker except in the same cases where they'd say iCloud instead of cloud services.

It's also a little clunky. Maybe they could have gone with... xI? Too close to the Chinese Xi. iAI? Sounds like the Spanish "ay ay ay." Not an easy one I think. The number of person-hours spent on this must have been something.

0 comments

tmpz221y ago

I don't think they actually expect "Apple Intelligence" to enter popular vernacular. I think it was more to drive home the distinction between what Apple is doing and what everybody else is doing.

andsoitis1y ago

> distinction between what Apple is doing and what everybody else is doing

it is artificial intelligence, applied intelligently.

In Apple's case: "personalised AI system"

swyx1y ago

correct. last year instead of VR they went with Spatial Intelligence

hbn1y ago

Vision Pro isn't really designed to be a VR device first and foremost. The primary usecase is the passthrough mode whereas VR usually describes the software putting you in a different place.

spogbiper1y ago

"spatial computing"

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