> That doesn’t seem too bad to me.
Avid denialists like you make me glad antitrust works. It is in fact "bad" to create an artificial pipeline of demand and then manipulate the pressure by excluding profitable competition. You might argue you're entitled to that pipeline if you own it, but that doesn't protect you if you use it for anticompetitive purposes. Microsoft found this out a while ago, when they were threatened with a breakup if they further abused their monopoly position.
Apple spent 10 long years refusing to renegotiate their asinine, arbitrary rules until the government stepped in. In that time, an uncountable amount of market damage has been caused by Apple's protectionist policy and can't be ignored simply because it works for some people. Apple is in the wrong, and they know it; that's why they're accepting their fate instead of fighting for their right to continue abusing their App Store privileges forever.