You get 1P for $10/year?
I'm willing to pay for a lot of software, but the costs are certainly real (especially in aggregate), and I try to be mindful of whether it is worth it to me. I would definitely pay $10/year for a password manager. I currently pay $36/year. Would I pay $100? No. But I'm not sure where the cutoff is.
And then I have to do this for every pricier piece of software. (For all of the lower-cost, one-time payments, little apps, etc. I just pay and move on.)