But Apple's integration means you can use it and not care if it is AI or not. It'll just become part of using iOS (let's face it, that's were the majority of Apple's users will be). From creating a new "genmoji" to any of the other examples of allowing people to do this without know WTF huggingface or the other equally ridiculously named products are. They don't need accounts. They just type a message and decide to put in a new image.
Of course we've only seen examples from an overly produced hype/propaganda video, but it looks to me of yet another example of Apple taking products and making them usable to the masses
Watched Tim Cook and MKBHD interview and Tim did say something along the same lines: the average smartphone user doesn't care about the technology branding but what can it do and that's what Apple aims for.
And I agree with their goal here:
Dall-e how much now? it can do what? text to image? can it do emojis?
vs
Genmoji: oh .. it can do emojis. nice!
There's value in OS integration, but again, what are the real use cases? Memoji or whatever doesn't qualify. Apple has added a ton of features in recent years that I haven't used once. If it's going to manage my calendar in a way I can rely on or autocorrect will be smarter, that's useful.
> but it looks to me of yet another example of Apple taking products and making them usable to the masses
This is a bit obsequious to Apple. I find it hard to give a cogent argument of how ChatGPT is not "usable to the masses" at this point (and being -used- by the masses).