It’s a little disappointing that even big companies like Apple jump on OpenAI instead of building their own thing. Diversity seems pretty important with AI.
They use OpenAI as an optional fallback model. Adding support for more models later. I’m positively surprised they’re not trying to solve everything with their own tech.
Or, use existing now to get it going, then swap out for your own thing later. Hopefully, it will be better than previous swaps so that it doesn't be a meme worthy of being mocked in a comedy show "is it Apple Maps bad?"
Unfortunately OpenAI has a pretty big "dollars and hours spent on GPUs" moat right now. I imagine Apple is already hard at work building their own models, but until then they will leverage 3rd parties
Apple has 10x more on reserve cash than the entirety of OpenAI when they trained GPT-4. I don't think OpenAI could have possibly spent $5B or more for training first version of GPT-4(which was trained before GPT-3.5 gained traction), which is a pocket change for Apple for such a core feature.