On the contrary this is probably good for MS. Lots of people just don’t want to buy into the Apple ecosystem. MS is dumping R&D money into this ML stuff, apparently without thinking of an actual product or application first. So, now they can just copy Apple.
microsoft was always going to take SMBs. Data is what makes them useful, so Microsoft keeps their SMBs, Apple gets consumers, Google gets their slice of productivity and android, where their preachy models will let you know if you did a harassment