Ahh right. Physics is up against the computational complexity brick wall in understanding, but vast swathes of chemistry, especially ambient condition chemistry, is moderately-cheap-benchtop-experiment driven => lots of low hanging fruit I believe, but probably tough for grand theory builders who still need tenure(though limited "unifications" still occur.. click chemistry? Quantum dots? Etc) very useful, very applicable, but not as grand as what Feynman did. A lot of Bell Labs era breakthroughs (transistor, crystal growth, laser, basic litho etc) are on the order of sophistication as some cutting edge wetchem today.