It's the more exposed thought process that shines a strong light into your mind. It's not just
what you do but the
why.
It's no wonder collecting this info is a priority. It will be a goldmine for dataminers with the right correlation. Sure right now it's not collected centrally but I'm sure sooner or later there'll be a quick "just click off this tiny T&C update before you continue" crossing our paths.
Also, it means that this confidential info is now in more places than one. It's no longer sufficient to encrypt a file and lay it on a usb stick in the safe.
And it's also there in centralised place ripe for the taking. Not even any need to scan the system to find valuable information.