The idea is that you haven't really quit early, you've opted not to take the position. It's really more of an expectations thing than anything else. Nobody's going to be mad that you decided not to stay.
For the two times that I've opted not to stay, I just don't list those companies in my work history at all. I've never been asked about them in an interview and have never had to explain.
If I were to be asked, though, I'd just say something like "I decided that I wasn't a great fit and left during the trial period so that the company had the best chance of finding a more suitable candidate in a timely way."