> It's a lot easier to open up a site than it is for an average guy to get laid.
Well, yes, absolutely. It's quite difficult actually. Especially if your only goal is "to get laid" and don't want any other commitment. There's apps like tinder of course but even then it's quite difficult to stand out for men. I certainly don't manage that.
Personally I think it's more fair on the lady in question to just pay for it in those cases. Where both parties know what to expect and there is no pretense of more. No messing with hearts.
When it comes to that it's not like it difficult (though I suppose in the US it's illegal in some states, where I'm from it's quite normal).