It is the best option of those available to apple.
That doesnt mean it is the best solution theoretically possible.
If I threatened you with the choice between death and paying me money you would probably choose the money. However, surely you think it would be better not to be threatened at all.
I think it is extremely closeminded to think that there is nothing that nothing else could be changed outside of apples control.
It is absurd to think that this is the optimal configuration of society and culture.