Not to say that it's even remotely likely, but all you need is for someone with a vested interest to find a cost effective way to boost sales. Depending on how desperate people and the broader economy are, and how little people care about risk, it's not exactly that farfetched that people will go to insane measures. People will try and pull off ridiculous schemes/crines for relatively small amounts of cash or even social media points and shoulder huge amounts of risk, and then turn around and buy nonsense with it, that's just America.
The person stealing doesn't need to know who hired them, nobody else at the company needs to know did the hiring, shareholders are happy.