They do something which is "common" in Apple-land (Dash for MacOS does this, a Twitter client did this as well, over and over): They get the same app, add some features, call it v2, launch as a
new app and
remove v1 from the store.
They don't "give" you the new version. They take away the app you paid "once", and provide you with a version with an expire date. So you have no choice. You either pay them, again, or lose access to the v2 (subscription based) app.
I don't mind paying for good software, I even think Hallide is worth $60. But I won't make the same mistake again. So best of luck Lux! I really wish you all the success. If you treat your customers right this time.