I should have been clearer. Apps from big publishers were more expensive than the indies in the 1980s. And indie shops that were charging ~$40 ($100 in 2024 dollars) for their titles. This is a direct comparison to the type of pomodoro app mentioned in the upthread comment.
The thing is, all software constantly needs new updates. If not platform-driven, then security, bug fixes, etc.
The more niche (like a pomodoro app), the fewer users over which to amortize the dev costs. A lifetime fee of $1, sold to a huge audience of 100k paid users, will pay for ~1 year of a single dev in the US, perhaps 2-3 years of a developer in a low-cost country. And then where does the money come from for updates in year 4 and beyond?
Subscription payments recognize the realities that a) development never ends for most apps that are in use and b) developers are not going to be free in the future just because the publisher only charged once.