Google knows what will likely happen, and pays people lots of money to know.
1. Googler, opinion solely my own.
I am consistently blown away when I inadvertently experience the Internet without ad-blocking. It’s absolute garbage.
I am sad that people are either OK with this or don’t care. For many they don’t know any better, and asking many of those same groups to install and manage plugins is a fraught request.
Chrome's market share is about 65% [2]. If their recent manifest changes eventually break ad blocking (which seems to be the goal), it'll lose a bunch of market share (I guess they're optimizing for short-term profit).
[1] https://backlinko.com/ad-blockers-users [2] https://gs.statcounter.com/browser-market-share
The day Chrome can't sufficiently block ads anymore is the day Chrome dies.
I suspect they have silently stopped blocking ad blockers.
I remember there was a lot of reports about this being the case, but there is no way I am not blocking Google.