What they didn't realize is that they were going to have to convince the rank-and-file employees of that. Without a communication strategy to do that, they had basically no leverage.

> It’s not good form to bad mouth someone you’ve fired.

Instead, it's good form to wait 6 months and then do a Business Insider interview on the topic?

Also, "bad mouthing" suggests putting a spin on it. Based on the article, they should have been able to list out several objective facts that supported their decision. Instead, they opened it all up to intense speculation by providing a vague justification and by remaining tight lipped even once it became clear that a lot of clarification was needed.