If you believe paying paying extra fees for every little thing constitutes order over chaos, well then maybe you should fly another airline and pay their fees. Personally I prefer Southwest's up-front pricing model. I just tap the check-in button when it pops up on my phone and board ahead of everyone else, thus avoiding the so-called zoo of people at the back who haven't figured it out yet.
The first time I flew Southwest I immediately saw that boarding first gets you a better seat. So I asked them, how do you board first? And they told me. I boarded first from then on.