It’s a cult, but you don’t have to join the cult. I use Rust both privately and more and more frequently professionally and I don’t really notice the cult community outside of smiling at it once in a while when it blows up on HN.
We’re mostly adopting rust to replace our C, to protect us from ourselves. It’s just so much easier to hand off these sort of projects to developers who mainly work with things like Java or C#. Partly because of the memory “safety” but also because things like enums work the way they expect them to being sum types, and so on. It’s also very clear when something is intended not to be mutable. The borrow checker is probably the biggest struggle, where with C, everything is a struggle.
Rust still has a long way to come though, and maybe it’ll never get there. I do think we’ll see an uptake as performance increasingly matters due to cloud costs and ESG. Right now though, I’d argue that unless you know why you “want” to use Rust then maybe you shouldn’t.