I'd think they would make this offer seem less sketchy... facebook & co know better than anyone how to make bad & evil stuff sound desirable. It's in their DNA.
If this was actually a honeypot, i would have thought it would seem less like a "sign up for your own lawsuit"-form kinda site.
Maybe they use the same technique as the "prince of nigeria" kind of emails & porn ads being made so bad on purpose, to cater to a specific target group... but i just never fully understood how this kind of stuff works out better than... just actually making something better...