>
Could you please provide a link to the report? 50% click rate is insanely high, nobody has that. It would be very interesting to know how Facebook achieved such miraculous performance.He is not talking about 50% click rate.
That is, he's not talking about 1 ad.
He says that 50% of FB users have clicked on ads at some point in their FB use.
Which might, or might not be true, but is not the same as "50% click rate".