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0 pointsry0ohki14y ago0 comments

It's definitely not better keyword analysis, it's better then nothing keyword analysis. Not only are the aggregate numbers unhelpful, the "top keywords" are usually pretty far off from reality.

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nhebb14y ago

Maybe I'm missing something - I'm no Google Analytics expert. Here's my reasoning as to why I like Google Webmaster Tools better than Google Analytics ...

For keywords, Google Analytics shows:

  - Visits
  - Pages/Visit
  - Avg. Visit Duration
  - % New Visits
  - Bounce Rate

Google Webmaster Tools:

  - Impressions
  - Clicks
  - CTR
  - Avg. position (SERP)

To me, the Google Webmaster Tools information is more actionable. I have a number of different pages optimized or certain key phrases. I can look at keyword rankings and prioritize SEO. I can spot high impression keywords that I don't have a targeted page for, and create one. I can look at the CTR and see which page descriptions could be tweaked to get a higher CTR. The GA information is interesting, but ultimately not as useful for my needs.

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