Not every product needs a web app.
If you absolutely need a web app, and it matters more than an iPhone app then build a web app first.
> The old Mac indies have brand names and a benefit of a smoother transition since they were there before the App Store.
The only real Mac app I've ever shipped came four years after the App Store. If you're going to call out my privilege, I need you to get the details right.
> didn't Apple have Halide on the Apple Store phones at some point?
Yes, after it had gained traction. The pre-install was an amusing distraction that made zero impact on downloads.
> It's very, very, very, hard to get to market, get attention, and get to a competitive wage in the US, just on UX and an iOS app, even with a year or two of patience.
That is a universal problem with building anything, whether it's a native app, web app, or protein shake. However, I'll argue tons more ways to build traction in native apps than web apps, on both a technical and marketing level.