No idea. I think it is a mistake in this case because it makes it sound like this is a brand, like maybe a new bus line or something.
What it makes me think of is that in my town (Ithaca, NY) there has been a proliferation of new bus lines in the years since Greyhound and Trailways went out of business. It is much harder to go west (say Cincinnati or Detroit) but competition is fierce for the New York City route and there is a pretty wide range of choices at different price points and luxury levels.
When I look at the form with that brand it’s easy to come to the conclusion that they want to be the AirBNB of buses or something.
