> Right there on the app is the apple logo in front of the letters TV, aka AppleTV.

> So if you're stipulating it is read as Apple TV for the device, why would it also not be read the same way for the app using the exact same logo?

The logo of WhatsApp is a chat bubble containing a phone handset, yet it's not called "Chat bubble containing a phone handset WhatsApp".

Of course it can make sense to call the app "Apple TV", to disambiguate it from e.g. the Netflix app on an iPhone. I'm just saying that I don't think that that is its official name, and I also don't think this is very confusing in practice.

Netflix is also both an app and a company! Just say "Apple TV app" or "Apple TV device" if you want to disambiguate them?

> Launching that app in the left hand menu, it clearly states Apple TV+ as an option.

I never claimed that there was no service called "Apple TV+".

Simpler than them being "on about": I'm guessing the app label on iPhone is TV. Dunno though and cant confirm.

To be fair, they're blatantly wrong about the Google branding. They went ahead and did the Apple thing, it's all Google TV as far as consumer branding.

Who said it's trademarked? Apple has apps on macOS named "Photos" and "Calendar." There's apps on iOS named "Camera" and "Notes." It's not at all crazy to have one called "TV."

I just checked on my Mac: It's really called "TV" (both in the dock and in the "about" window inside the app), or "TV.app" in the file system.

And why would they need to trademark it?

I definitely also say "Apple TV app", but I'm just not convinced there officially is such a service! (Not sure if that's more a statement about me or Apple's marketing/branding department.)

There used to be iTunes, where you could buy and rent movies. Then Apple split that app into its components "Music" (including purchased music as well as the subscription service called Apple Music), "TV" (including movie rentals, purchases, and the subscription service "Apple TV+") and "Podcasts".

Since these three things are quite generically named, of course it makes sense to practically refer to them as "Apple Podcasts" etc., and Apple's marketing department should have seen that need coming, but in-ecosystem, it does align somewhat nicely with other apps called Calendar, Mail etc, and when it's not clear from context, just add "Apple" in front (and maybe "app" at the end), and everybody will know what you're talking about.

Once upon a time there was a company who could enter a market with a product and service offering with relatively novel names, like say iPod and iTunes. As time went on some lights dimmed and they just slapped a lowercase I on a generic term. This device became such a success maybe they thought having a new word for a thing wasn’t important anymore. The I was played out so they used their company name instead. Then to avoid complete boredom they added suffixes of pro, plus and Xtreme.