> I'm not sure how much lock in there really is.
All the big tech companies are guilty of illegally suppressing competition in various ways, including locking customers into their platforms through various means.
But Apple? Nobody goes as hard as Apple does with their lock-in strategies. I personally like to give people the benefit of the doubt, so I'm not going to assume you're just being ignorant because you love Apple. Instead, I'm curious to know what makes you doubt that lock-in isn't their entire business model?
For example, in what universe would iCloud (as it exists today) succeed if customers could actually choose an alternate cloud storage provider for their iPhone/iPad with the same level of system integration?