The basic kindergarten math that having your customers need to buy an iPad plus a MacBook to have their needs covered, instead of just an iPad with more power-user features or just a MacBook with a touchscreen, equals more profits for them.

Do you really need a citation that Apple would much rather make more money rather than less?

Can you really look at the Final Cut Pro example given in the article and say, yes, this is the smooth user experience that Apple is aiming for?