The Waking Up app has up to a 100% scholarship rate for the subscription with no questions asked (you can pick your rate if you so choose).

Their philosophy on monetization is that they don't want anyone who can't afford it to be excluded, but are still putting out a valuable service and it's fair to charge money for it.

I'm a very happy paying user of the app, and I deeply appreciate their willingness to give it away to people who can't afford it.

Their point is that Headspace seems to sell meditation a bit more as a means to optimizing one’s life, while Waking Up sells meditation more abstractly, as a means to more fully live one’s life.

The app is free (or heavily discounted) for those that can’t pay. Nor do they seem to optimize conversion flows, run ads, or pursue growth as aggressively as Headspace has.