> and for example use jsonb columns and later move data out of it if you notice you need to query on it more performantly you can get very far.
If you put data inside where you want the database to enforce integrity...then it's the wrong place for the data. If you are getting problems on scaling, you are relying on data in jsonb columns for heavy queries which you should not. In that case it should've been moved out already.
As always it's about tradeoffs and being pragmatic. There's no 100% way of saying jsonb is always the wrong choise, or always the right choice. You still have to be smart about when to reach for it.
> I would rather see a wide table with a bunch of bools indicating various options, personally. When that gets annoying or unperformant, split it out into logical groups. Color schemes can be their own table, email marketing preferences can be their own table, etc.
The point is to exactly avoid this kind of overhead when you have zero paying customers, as that's premature optimization. Of course from a pure data model perspective it's nice, but from a business perspective you don't need that until it hurts and you have to split it out.
