I'm only going based on the tone of the writing and the content of the patent application; both are written like hype. He might actually be doing something novel, or he might just be trying to get attention for his company and not doing anything special relative to others in the field. There may be good reasons to avoid talking about details in his field, but when someone selling something does that, hype is a reasonable default explanation.
It sounds to me like grant-proposal language. I wouldn't call it hype, but it is meant to convince people that you have done something important, and you are deserving of more money to do further research.
