And for people thinking you need some $$$ machine, even the most pretentious experts agree that pour over is about as good as that style of brewing can get (IE not something like espresso). A hand grinder and plastic v60 will get you to the point you're not limited by the equipment. The biggest expense is the beans themselves, and that's as much a taste thing as anything else.

But I guess like any hobby you there will be people selling you all kinds of things at any price people are willing to pay - maybe it makes it a bit easier, maybe a bit quicker, maybe it looks better on your counter. Maybe it gives you something a bit different and unusual. But none of it gives you better coffee.