"The researchers examined ENDS-related Instagram posts in December 2023, using a simulated 14-year-old female's profile to search hashtags such as #vapelife, #vapecommunity, and #ecig. The team reviewed 51 posts from these hashtags to assess the presence of health-related warnings and common themes."
- Direct Quote from the article
It's not marketing if people are searching hashtags.
It’s one thing to market to adults, but targeting teens is just plain wrong. Some people might argue that if teens are searching for these hashtags themselves, it's not technically marketing. But we all know how influential social media is, especially on teens. As someone who's seen my friend's kid fall into the vaping trap during high school, I wish this content was more regulated.
