I dunno man, they managed to mostly stay up during times of extreme growth, and were able to scale their graph stuff (people you may know etc) in a way that competing companies (i.e. Friendster) couldn't.
The domain probably isn't that complicated, but the infrastructure certainly was (and this was all pre-cloud so they built it themselves).
But yeah, FB's success came from a base level of keeping the site up and incredibly good tactics to drive growth and distribution.