Why would one do this? It isn't even slightly related to the product. Damn...
I doubt anybody would care if they'd named it after some coffee sort or a snake, where nothing of the above applies. There are not many Café games, for example.
1: https://github.com/dune3d/dune3d/commit/3d17bc57e07ea39a7b89...
Nobody says that the word is owned by a franchise but as you see, especially with the "3D" and the fact that the franchise is trending, it causes confusion.