How about "actual users" rather than "actual customers?" We should not normalize this because it eats away at free software. It is totally unreasonable to have to pay the operating system's manufacturer in order for person A to simply distribute software to person B, outside of manufacturer's infrastructure. The manufacturer has nothing to do with that distribution, and has no business "warning" the user about this software.

This is something that definitely chafes. Even in a large-company enterprise environment, so many worthy & legitimate projects never end up shipping due to financial or office-politics reasons. Putting up paywalls between devs and their work that they to spend both time and money on is bloody stupid.